Our mission is to promote Pakistan as a peaceful tourist destination while considering the well-being of the local communities as well as the environment. In promoting tourism, our intention is to eliminate poverty in the remotest areas of Pakistan, such as the Karakoram, the Himalaya, the Hindu Kush, and the Pamir mountain regions, without harming the communities and ecosystems
To become the foremost destination management and tour operating company known for quality around the World.
- To become an agent of change by using tourists as ambassadors of peace and harmony.
- To eliminate poverty through sustainable development and creating employment opportunities for the marginalized sections of society.
- To be successful and achieve international cooperation through global partnerships.
- To explore the unexplored without harming the local communities and environment.
- To provide opportunities of career growth for Discovery Pakistan employees